Operated by: Peerfluence Marketing Pvt. Ltd. ("Company", "Cirql", "we", "us")
Applies to: Content creators and influencers ("Creators", "you") using Cirql
Effective date: 8 November 2026
These Creator Terms & Conditions supplement the Platform Terms of Use and apply to you as a Creator. In case of conflict on Creator-specific matters, these terms prevail.
1. Eligibility and verification
You must be at least 18 years old and able to contract under Indian law. To be listed and to receive payouts you must complete our onboarding, which may include identity/KYC verification and verification of your social media accounts and follower authenticity. You authorise us to carry out these checks and to display a verification badge where applicable. Providing false information, or artificially inflating followers or engagement, is grounds for suspension and forfeiture of pending amounts to the extent permitted by law.
2. Your profile and rates
You are responsible for the accuracy of your profile, niche and audience information. You set your own rates and agree the price for each campaign with the Business. You control which campaigns you apply to.
3. Subscription plans
Creator access is offered on tiered plans: a free Starter plan and paid plans (currently Creator Pro at ₹799/month and Creator Elite at ₹1,099/month, or as updated in the Payment Terms). Paid subscriptions renew automatically until cancelled. Subscription billing, renewals and cancellations are governed by the Payment Terms and the Refund & Cancellation Policy.
4. Campaigns — how deals are formed
When you apply to a Business's campaign and the Business confirms you, a direct contract is formed between you and that Business on the agreed brief, deliverables, timeline and fee. Cirql is not a party to that contract; we provide the platform, payment and dispute-support tools. You must deliver the agreed content on time and to the agreed brief.
5. Advertising disclosure and content standards
You are responsible for ensuring your content complies with law, including the Consumer Protection Act, 2019 and its guidelines on misleading advertisements and endorsements, and the ASCI Guidelines for Influencer Advertising. You must clearly and prominently disclose any material connection or paid partnership (for example, using labels such as "#ad", "#sponsored", or the platform's built-in disclosure tools). You must not make false or unsubstantiated claims about a Business's products or services.
6. Ownership and licensing of campaign content
Unless you and the Business agree otherwise in writing for a campaign:
- You own the original content you create, including your raw footage, subject to the licence below.
- You grant the Business a licence to use the delivered content for the purposes, media, territory and duration specified in the campaign brief. The default licence scope is non-exclusive, 24 months, digital and social media, India.
- You grant the Company a non-exclusive, royalty-free licence to host, display and use the content and campaign results to operate and promote Cirql (for example, in your portfolio, case studies, or platform showcases).
You represent that your content is original, does not infringe any third-party rights, and that you have obtained all necessary permissions (including from any individuals featured and for any music or assets used).
7. How you get paid
The Business pays the agreed campaign price upfront through Cirql. After you deliver the content and the Business marks the campaign as finished, the payment is released and you are paid the full agreed campaign price to your registered bank account or UPI ID within 7 working days, subject to tax deducted at source where required by law. If the Business does not respond within the 7-day review window, Cirql will review your delivery as described in the Payment Terms. Payments you agree or receive outside Cirql are not protected by Cirql.
8. Platform fee and taxes
Cirql's 5% platform fee is paid by the Business on top of the campaign price. It is not deducted from your agreed campaign price. You are responsible for your own tax obligations, including income tax and, where applicable, GST. Tax may be deducted or collected at source where required by law (for example, TDS under Section 194-O of the Income-tax Act, 1961 for e-commerce transactions). You agree to provide PAN, GST and bank details needed for payouts and tax compliance.
9. Independent status
You are an independent contractor and service provider. Nothing in these terms creates an employment, agency, partnership or joint-venture relationship between you and the Company. You are responsible for your own equipment, taxes, and compliance.
10. Ratings, conduct and suspension
Businesses may rate your work and you may rate Businesses. You must follow our Community Guidelines and Acceptable Use Policy. We may suspend or remove your account for non-delivery, repeated late delivery, fake engagement, off-platform circumvention to avoid fees, abusive conduct, or breach of the Agreement or law.
11. Non-delivery and disputes
If you do not deliver the agreed content, the payment is not released to you and the Business may be refunded as set out in the Refund & Cancellation Policy. Campaign disputes are handled through our dispute-support process and, if unresolved, the Grievance Redressal Framework.
12. Termination
You may close your account at any time. On termination, licences already granted to Businesses for delivered content, and to the Company as described above, survive. Amounts properly due to you for approved work will be paid subject to these terms.
Contact / Grievances
See the Grievance Redressal Framework. Support: support@cirql.in.