Operated by: Peerfluence Marketing Pvt. Ltd. ("Company", "Cirql", "we", "us")
Applies to: Content creators and influencers ("Creators", "you") using Cirql
Effective date: 1 August 2026
These Creator Terms & Conditions supplement the Platform Terms of Use and apply to you as a Creator. In case of conflict on Creator-specific matters, these terms prevail.
1. Eligibility and verification
You must be at least 18 years old and able to contract under Indian law. To be listed and to receive payouts you must complete our onboarding, which may include identity/KYC verification and verification of your social media accounts and follower authenticity. You authorise us to carry out these checks and to display a verification badge where applicable. Providing false information, or artificially inflating followers or engagement, is grounds for suspension and forfeiture of pending amounts to the extent permitted by law.
2. Your profile and rate card
You are responsible for the accuracy of your profile, niche, audience information, and rate card. You set your own rates using the rate-card tools we provide. You control which campaigns you apply to.
3. Subscription plans
Creator access is offered on tiered plans: a free Starter plan and paid plans (currently Creator Pro at ₹799/month and Creator Elite at ₹1,099/month, or as updated in the Payment Terms). Paid subscriptions renew automatically until cancelled. Subscription billing, renewals and cancellations are governed by the Payment Terms and the Refund & Cancellation Policy.
4. Campaigns — how deals are formed
When you apply to a Business's campaign and the Business confirms you, a direct contract is formed between you and that Business on the agreed brief, deliverables, timeline and fee. Cirql is not a party to that contract; we provide the platform, escrow, and dispute-support tools. You must deliver the agreed content on time and to the agreed brief.
5. Advertising disclosure and content standards
You are responsible for ensuring your content complies with law, including the Consumer Protection Act, 2019 and its guidelines on misleading advertisements and endorsements, and the ASCI Guidelines for Influencer Advertising. You must clearly and prominently disclose any material connection or paid partnership (for example, using labels such as "#ad", "#sponsored", or the platform's built-in disclosure tools). You must not make false or unsubstantiated claims about a Business's products or services.
6. Ownership and licensing of campaign content
Unless you and the Business agree otherwise in writing for a campaign:
- You own the original content you create, including your raw footage, subject to the licence below.
- You grant the Business a licence to use the delivered content for the purposes, media, territory and duration specified in the campaign brief. The default licence scope is non-exclusive, 24 months, digital and social media, India.
- You grant the Company a non-exclusive, royalty-free licence to host, display and use the content and campaign results to operate and promote Cirql (for example, in your portfolio, case studies, or platform showcases).
You represent that your content is original, does not infringe any third-party rights, and that you have obtained all necessary permissions (including from any individuals featured and for any music or assets used).
7. Payment, escrow and 48-hour payout
The Business funds the campaign fee into escrow before work begins. After the Business approves your delivered content, your payment is released and paid out to your registered account within 48 hours, subject to deduction of the platform commission and applicable taxes. If a Business fails to review within the review window, payment may auto-release in your favour as described in the Payment Terms.
8. Platform commission and taxes
We deduct a platform commission of 5% from campaign fees. You are responsible for your own tax obligations, including income tax and, where applicable, GST. Tax may be deducted or collected at source where required by law (for example, TDS under Section 194-O of the Income-tax Act, 1961 for e-commerce transactions). You agree to provide PAN, GST and bank details needed for payouts and tax compliance.
9. Independent status
You are an independent contractor and service provider. Nothing in these terms creates an employment, agency, partnership or joint-venture relationship between you and the Company. You are responsible for your own equipment, taxes, and compliance.
10. Ratings, conduct and suspension
Businesses may rate your work and you may rate Businesses. You must follow our Community Guidelines and Acceptable Use Policy. We may suspend or remove your account for non-delivery, repeated late delivery, fake engagement, off-platform circumvention to avoid fees, abusive conduct, or breach of the Agreement or law.
11. Non-delivery and disputes
If you do not deliver the agreed content, the Business may be entitled to a refund of escrowed funds as set out in the Refund & Cancellation Policy. Campaign disputes are handled through our dispute-support process and, if unresolved, the Grievance Redressal Framework.
12. Termination
You may close your account at any time. On termination, licences already granted to Businesses for delivered content, and to the Company as described above, survive. Amounts properly due to you for approved work will be paid subject to these terms.
Contact / Grievances
See the Grievance Redressal Framework. Support: support@cirql.in.